In life, each of us has different things that make us feel like we are truly alive – in the moment.

For me, the constellation of these factors come together in an idea that it is better to be seen than not to be. I don’t crave cheap popularity – never have, probably never will; but what I do like is the understanding that what I am saying will reach people, influence them, and change their behavior either slightly or significantly.

That is what it truly means to be an ‘influencer’, and that’s what gives me purpose.

To be sure, the idea of an ‘influencer’ often gets a bad rap; when we think of ‘influencers’, we often think of things that are trivial, irreverent, irresponsible; we imagine people dancing strange dances, imbibing in childish pranks, capturing aspects of their lives that serve the instrumental purpose of having people will throw money at them, singing songs and hoping people will subscribe or book them for a show, or selling products one after another with comments flying one after another as the universe goes “BUY BUY BUY BUY BUY!”.

But if you think about it… Isn’t that just a subset of things?

There are many other things that influence can get you – and for now, I’ve run out of time, and I’ll have to tell you about that tomorrow. Cheers!